Who can live without it, I ask in all honesty? What would life be? Without a song…what are we?
So I say thank you for the music, For giving it to me”… – Abba “Thank you for the music (to our artists), and thank you for listening (to our users)” – team@Twaang As we turn one at twaang, we look back over the past year with the fondness of a parent whose child has turned one, the long journey from having conceived the idea, to creating the app, and watching it grow through it’s milestones. The highlight has been the music, the wonderful variety of music we have not only shared through the app, but sat back and enjoyed.
Meeting musicians and working with them has been an amazing revelation into the world of music, and all the complexities involved in the process of music making, and an insight into the life of the people behind it. We have watched as a travel weary artist, after a few days of daily concerts across the globe, preps for yet another concert, taking a break to energetically talk about their music and do a video shoot for twaang. This has doubled our respect for them not only as artists but as sheer professionals, who each time they are on stage under the spotlight, rise to the occasion and seem with effortless ease to slip into a state of creative energy producing the most amazing of experiences for the audience in waiting.
It has been a pleasant experience to explore a community which holds steadfast its traditions, while dealing with the hi tech digitized world with great aplomb. Most of the musicians we have met, have welcomed us warmly into what was new territory to us. We came bringing with us the informality typical of the “IT world” into a very formal and highly hierarchical music fraternity, which came hopefully as more of a pleasant surprise to most artists, and maybe to few as a shock. We on the other hand have come to appreciate the tradition of following formality, whether it be a formal Indian dressing or a saying a namasthe versus a “Hi” in greeting.
Our users on the other hand, have given us invaluable feedback, encouragement we needed, pushed us to do more, and best of all…have shared with us the sheer bliss of listening to the music itself.
It is said, ‘the music is greater than the musician’, we at twaang say “ at twaang, nothing is greater than the music”.